Brand Image
As Cherry celebrates its 20th anniversary, it marks a significant milestone, much like reaching the crucial age of 20 in our lives. This two-decade journey signifies a matured progression towards a beautiful future, a shining transformation!
Cherry has always accompanied everyone through their growth, from childhood to adulthood, work, marriage, becoming parents, and retirement with grandchildren… constantly catering to the needs of every family! At this important juncture, the brand specially invited Hong Kong singer-songwriter/actor Anson Poon (#AP) and his family of four to film a Cherry advertisement series. This is because Anson, at a young age, has already started a family and has a pair of adorable twin boys. Cherry has been a companion throughout his life's significant events.
Exclusive Interview with Cherry's Founder
Q: Cherry has never actively sought artists to be the face of its advertising. Why the breakthrough this time?
Q: Cherry has never actively sought artists to be the face of its advertising. Why the breakthrough this time?
Cherry has always focused most of its resources on its products, as we deeply believe that the best way to give back to users is through high-quality products. Over the years, we have successfully built a reputation, and word-of-mouth has made the Cherry brand a household name. This breakthrough primarily serves as a testament to the brand's transformation and a record of Cherry's growth.
Q: Why did Cherry ask Anson Poon to shoot the commercial?
Q: Why did Cherry ask Anson Poon to shoot the commercial?
Anson and I already knew each other before, and I knew he was married with twin sons, working hard in his career, and had a healthy, positive, family-oriented image, which I felt was a great fit for the Cherry brand image. In fact, in my opinion, every Cherry user is our spokesperson!
Question: How exactly has Cherry accompanied everyone in their growth?
Question: How exactly has Cherry accompanied everyone in their growth?
We spend one-third of our lives sleeping, so the bed is where we spend the most time. Cherry bedding can be said to be the closest companion to you every day. We all experience ups and downs, joy and sorrow at different stages of life, and you may spend these moments of joy, anger, sorrow, and happiness in bed, such as:
- When happy…
Binge-watching idol dramas in bed, video calls with friends, pillow talk, telling bedtime stories - When angry…
Throwing things around in bed, furiously hitting the bedding to vent frustration - When sad…
Crying into the bedding, staring blankly at the ceiling - When playful…
Playing video games, having a pillow fight with family in bed, encouraging baby to crawl
Therefore, Cherry has always been "people-oriented," diligently creating stylish bedding to bring everyone quality sleep. No matter the moment, Cherry is always by your side, ensuring you get a good night's sleep to face the new day refreshed and invigorated!
Behind the Scenes
Our team was very nervous yet excited to shoot Cherry's brand image commercial, and the shoot went smoothly. The adorable babies also brought a lot of joy to the set.
Anson even invited his good friend #JNY (Hong Kong composer and music producer) to specially create background music for the Cherry commercial. The lighthearted guitar melody and fresh, pleasant chords are exceptionally captivating, conveying the warm atmosphere of a happy family and further highlighting the comfort of Cherry bedding!
